Editorial pieces from Shake Media Hub — research, questions, and the thinking behind how we score.
I set out to score three frying pans. And ended up rebuilding the ruler. A day inside the Shake method scoring the cookware category. Updated 11 September 2026: two more pans have since been scored under the rebuilt model — Lodge at 88.75% and Xtrema at 75%. The ruler held. A daily ritual of gathering…
A woman stands in a supermarket aisle, reading the back of a packet.
At some point, something stopped sitting right. The way we consume.The way we’re marketed to.The speed, the noise, the endless promises of better, faster, cheaper — often at a cost we don’t immediately see. Shake was born in that pause. A moment of asking:Is this actually good for us?Is it good for animals?Is it good…
Fast fashion, plastic fabrics, and the unseen energetic cost of what we put on our skin. What You Wear Is Either Feeding You — Or Draining You Fast fashion has trained us to value cheap, quick, trending.But rarely do we stop to ask a deeper question: What are our clothes actually doing to our bodies……
We’ve been told to fear the sun for so long that we stopped asking who benefits. Sun exposure and sun damage are not the same thing — the difference is burning.
