At some point, something stopped sitting right.
The way we consume.
The way we’re marketed to.
The speed, the noise, the endless promises of better, faster, cheaper — often at a cost we don’t immediately see.
Shake was born in that pause.
A moment of asking:
Is this actually good for us?
Is it good for animals?
Is it good for the planet?
And how does it feel — not just on paper, but in the body?
A World of Choice — and Overwhelm
Today, we are surrounded by options.
What to eat. What to wear. What to apply. What to support.
Yet with all this choice, many of us feel:
- tired
- disconnected
- unsure who or what to trust
Green labels, wellness claims, ethical promises — they sound good, but often lack transparency. And most of us don’t have the time, energy, or desire to research every single decision.
That’s where Shake comes in.
What Shake Is (and What It Isn’t)
Shake is not here to tell you what to do.
We’re not here to shame, pressure, or overwhelm.
Shake exists to be a conscious filter.
We research, question, and feel into products, practices, and ideas — then share what stands up to scrutiny across four non-negotiables:
- human health
- animal wellbeing
- planetary integrity
- energetic coherence
If something doesn’t support all four, we pause.
For Human Health
We believe the body is intelligent.
Your skin absorbs.
Your nervous system listens.
Your hormones respond to stress — chemical, emotional, and environmental.
What we eat, wear, and apply matters.
Not in a perfectionist way — but in a supportive one.
We advocate for choices that nourish rather than burden the body, honouring long-term wellbeing over short-term trends.
For Animals
Animals are not commodities.
They are sentient beings with nervous systems, instincts, and lives of their own.
Shake supports cruelty-free practices and ethical sourcing, and only honours animal-derived materials when they are produced humanely, responsibly, and with respect.
No suffering for style.
No harm for convenience.
For the Planet
The planet is not a resource to be exhausted — it’s a living system.
We believe in:
- natural and biodegradable materials
- ethical, transparent supply chains
- regeneration over extraction
- quality over disposability
Longevity is sustainability.
Care is sustainability.
Conscious choice is sustainability.
For Energy & Coherence
This is the part many feel — even if they can’t yet explain it.
Everything carries energy.
Materials hold memory.
Processes leave an imprint.
And the body often knows before the mind does.
Shake honours both modern research and ancient wisdom, trusting intuition alongside information. We believe alignment matters — in what we choose and how we live.
Conscious Choice Over Blind Consumption
Shake isn’t about being perfect.
It’s about becoming aware.
We don’t believe in fear-based messaging or rigid rules. We believe in curiosity, self-trust, and small, intentional shifts that ripple outward.
Every conscious choice — no matter how small — matters.
Why We Share What We Share
Shake exists to:
- filter the noise
- translate complexity
- verify integrity
- and empower better choices — for humans, animals, and the planet
We don’t aim to be the loudest voice in the room.
We aim to be a trusted one.
A Gentle Invitation
If something here resonates, you’re already part of this movement.
Shake isn’t about following — it’s about remembering.
Remembering that your body knows.
That nature provides.
That choice is power.
This is who we are.
And this is how we choose.
Click link below to The Shake Manifesto: