Natural & Conscious Petcare
What you use on your pets matters more than you realise.
From skin to fur to internal health, pets are highly sensitive to the products and environments around them.
Choosing natural, low-toxicity petcare supports their wellbeing, longevity, and quality of life.
Below are brands aligned with the Shake Verified philosophy — rooted in clean ingredients, transparency, and conscious care.
Why Natural Petcare Matter
Many conventional pet products contain synthetic chemicals, artificial fragrances, and harsh detergents that can disrupt your pet’s skin, immune system, and overall health.
Natural petcare focuses on gentle, biologically compatible ingredients that support your pet’s body rather than burden it.
Because pets cannot choose for themselves — we choose for them.
What you use on your pets, they absorb
From shampoos and treatments to bedding and environmental exposure, pets are constantly interacting with substances that can affect their health.
Choosing low-toxicity, natural products is one of the simplest ways to reduce unnecessary chemical exposure and support long-term wellbeing.
Small, conscious changes can make a meaningful difference in their lives.
The Truth About Modern petcare
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We independently curate and review brands aligned with conscious living.
Some brands are featured editorially, while others partner with us through our Shake Verified program.
Featured Petcare Brand
A closer look at one of our favourite conscious Petcare brands, aligned with natural ingredients, ethical sourcing, and holistic wellbeing.
Earthbath
Natural Pet Grooming
Earthbath creates natural pet grooming products using gentle, plant-based ingredients designed to support skin health and coat vitality.
Their formulations are free from sulphates, parabens, artificial dyes, and synthetic fragrances, making them safe for sensitive pets.
The brand focuses on clean, effective care without exposing pets to unnecessary toxins.
Shake Insight
A trusted, non-toxic petcare brand that prioritises safety, simplicity, and ingredient integrity for everyday pet wellbeing.
Why We Chose This Brand
We chose Earthbath for its commitment to truly non-toxic formulations and its long-standing reputation in safe, natural petcare.
The brand reflects the Shake philosophy of reducing unnecessary chemical exposure while supporting everyday health through simple, conscious choices.
Our Approach
We focus on petcare brands that move away from synthetic, chemical-based formulations and highly processed foods, and toward biologically appropriate, whole-food nutrition and non-toxic care.
Pets are more sensitive than humans — and their exposure, both internally and externally, accumulates over time.
This Includes :
- Whole-food, minimally processed nutrition
- Natural, non-toxic grooming and care
- Transparent ingredient sourcing
- No synthetic additives, fillers, or artificial fragrances
4-Legger
Certified Organic Petcare
4-Legger creates certified organic pet grooming products using truly non-toxic, food-grade ingredients.
Free from synthetic chemicals, artificial fragrances, and harsh detergents, their formulas support healthy skin and coat naturally.
The brand is committed to full ingredient transparency and safe, effective care.
Shake Insight
A gold standard in organic petcare, setting the benchmark for truly clean and transparent formulations.
WildWash
Natural Pet Grooming
WildWash develops natural petcare products using plant-based ingredients and essential oils to gently cleanse and nourish.
Their formulas avoid harsh chemicals, sulphates, and artificial additives, making them suitable for sensitive skin.
The brand focuses on maintaining the natural balance of pets’ skin and coat.
Shake Insight
A gentle, nature-led approach to petcare that supports skin health without disruption.
The Honest Kitchen
Human-Grade Pet Nutrition
The Honest Kitchen creates pet food using human-grade, whole food ingredients designed to support long-term health and vitality.
Their recipes are gently dehydrated to preserve nutrients while avoiding the high processing of conventional kibble.
Free from artificial additives, fillers, and by-products, the brand focuses on real, transparent nutrition.
Shake Insight
A pioneer in clean pet nutrition, bringing whole-food principles into everyday feeding.
Carna4
Gently Processed Whole Food Nutrition
Carna4 creates pet food using gently baked, whole-food ingredients that retain their natural nutrients without synthetic additives.
Free from artificial vitamins, preservatives, and fillers, their formulations focus on real, recognisable ingredients.
The brand uses sprouted seeds and minimal processing to support digestion and long-term health.
Shake Insight
A rare approach to pet nutrition that avoids synthetic supplementation by preserving nutrients in real food.
Smalls
Fresh Whole Food Pet Meals
Smalls produces fresh, minimally processed pet food made from whole ingredients designed to mirror a natural diet.
Their meals are free from preservatives, fillers, and artificial additives, focusing on real, nourishing food.
The brand supports optimal digestion, energy, and overall wellbeing through simple, clean nutrition.
Shake Insight
A return to real feeding — prioritising fresh, whole food over convenience-driven processing.
The Farmer’s Dog
Fresh Personalised Pet Nutrition
The Farmer’s Dog creates fresh, human-grade meals tailored to each pet’s nutritional needs using whole, minimally processed ingredients.
Free from fillers, artificial preservatives, and synthetic additives, their food supports long-term health and vitality.
The brand focuses on personalised nutrition rooted in real food.
Shake Insight
A personalised approach to clean pet nutrition, combining whole food with tailored health support.
Ziwi Peak
Air-Dried Whole Prey Nutrition
Ziwi Peak creates air-dried pet food using high meat, whole-prey ingredients designed to mirror a natural ancestral diet for both dogs and cats.
Their recipes are free from fillers, grains, and artificial additives, focusing on nutrient-dense, minimally processed nutrition.
The brand sources ingredients ethically from New Zealand farms and fisheries.
Shake Insight
A nutrient-dense, low-processing approach that brings pets closer to their natural, biologically appropriate diet.
Raw Paws Co.
Raw & Natural Pet Nutrition
Raw Paws Co. offers raw, minimally processed pet food and treats designed for both dogs and cats using whole, natural ingredients.
Free from artificial additives, fillers, and synthetic preservatives, their products support digestion, energy, and overall health.
The brand focuses on species-appropriate feeding through real, unprocessed nutrition.
Shake Insight
A back-to-basics approach that supports pet health through raw, natural feeding aligned with instinctive diets
Green Juju
Green Juju creates whole-food supplements and freeze-dried blends designed to enhance the diets of both dogs and cats.
Using organic vegetables, herbs, and functional ingredients, their products support gut health, immunity, and overall wellbeing.
The brand focuses on adding real nutrition rather than synthetic supplementation.
A holistic skincare brand using biodynamic ingredients to support the skin’s natural renewal.
Shake Insight
A functional, whole-food approach to supplementation that supports deeper health through natural ingredients.
Suggest a conscious brand?
Know a Petcare brand aligned with conscious, non-toxic living?
Help us grow a directory that supports better choices for pets and the planet.
Are you a conscious brand?
Are you a petcare brand aligned with natural, non-toxic formulations?
Apply to become Shake Verified and be featured alongside consciously curated brands.