The Sun Isn’t the Enemy — But The Narrative Might Be
Roshell
The Sun Isn’t the Enemy — But The Narrative Might Be
For years, we’ve been told to fear the sun.
“UV is bad. Cover up. Wear sunscreen. Stay in the shade.”
But as we’ve worked harder and harder to avoid sunlight, something else has quietly been happening:
We’ve been getting sicker.
A Life Indoors
Most of us spend our days:
Inside homes lit by artificial light
Driving in cars with UV-blocking windows
Going from building to building without ever seeing the sky
Wearing sunglasses from sunrise to sunset
And if we do step outside, we’re told to slather on SPF 50+ immediately
Over time, we’ve slowly removed real sunlight from our lives.
Meanwhile, we’ve seen an increase in:
Chronic fatigue
Hormone imbalance
Skin conditions
Anxiety & depression
Heart disease
Cancers
Sleep issues
Osteoporosis
Most of the above issues are a result of Vitamin D deficiency…
Who exacly is capitalising on us being unhealthy?
So, is the sun really the problem? Or have we simply forgotten how to have a healthy relationship with it?
What the Sun Actually Does for Us
The sun is not just “light.” It’s a bioactive nutrient source — a life-giving frequency.
Sunlight helps:
Boost Vitamin D → immunity & hormone balance
Regulate melatonin → deep sleep & recovery
Support metabolism & weight balance
Improve circulation & blood pressure
Nourish skin, mood & mental clarity
The sun literally feeds our
mind | body | soul. It is the same force that grows every plant, tree, fruit and forest.
Look outside — nature thrives in sunlight. So do we, when we’re in a healthy state of balance.
Eating healthy is key on how our body reacts to the sun. Its important to have nutient rich diet, without seed oils & fried food.
What We Put On Our Skin Matters
So when we talk about healthy sun exposure, we also need to talk about healthy skin nourishment — choosing products that support the body, not burden it.
Our skin is our largest organ — it absorbs what we put on it. Yet most of us apply chemical cocktails to it every day:
makeup, lotions, body care products, and conventional sunscreens. These ingredients don’t just sit on the surface — they can be absorbed directly into the bloodstream and may disrupt hormones, overwhelm the liver, and stress the immune system.
This is not about burning! This is about receiving sunlight consciously, with responsibility!
Conscious Sun Habits
When spending longer time in the sun, use common sense:
Slip into a lightweight long-sleeve top Slop on a mineral sunscreen (not chemical-based formulas) Slap on a wide-brimmed hat Seek shade when your body signals enough Slide on sunglasses when the light feels harsh
The Australian Cancer Council has coined this catchy slogan to instill sun safety.
Hydrate. Listen to your body. Don’t burn! Burning = inflammation — not nourishment.
I personally use and love BUUB Mineral Sunscreen, made in South Africa for our harsh climate conditions. I have been searching for a good mineral based sunscreen, that is not oily, smuges my contact lenses or clogs my pores, and I am so happy I have finally found BuuB. This also ticks all the Shake Verified boxes.
BuuB is a Mineral sunscreen that reflects UV off the surface of the skin, instead of absorbing into your bloodstream like conventional chemical cocktails that can disrupt hormones & actually cause cancer.
Click on the link below to recieve an automatic 5 % coupon off all BuuB orders:
Shake Media was born from one health-conscious mom who got way too tired of being lied to! We dig deep into what’s really in the stuff we use and spotlight brands that actually walk the talk. We’ve tested, tasted, and truth-checked it all — so if it’s Shake Verified, it’s the real deal. We’re not robots. We’re human marketing for a conscious lifestyle.
One response to “The Sun Isn’t the Enemy — But The Narrative Might Be”
this is awesome, where can I buy from?